We partnered with Morelle Davidson to bring their vision to life. This luxury jewellery boutique, nestled in the heart of Mayfair, London, needed a highly bespoke approach as they embarked on a bold new design direction. Drawing inspiration from Van Cleef & Arpels, along with their deep ties to iconic brands like Cartier, Bulgari, Boucheron, and Tiffany & Co., they wanted a website that felt more like an art gallery than a typical e-commerce store. Their sales process is incredibly personal and tailor-made—from sourcing rare gems to handling repairs and bespoke alterations, they’re the go-to brand for collectors and connoisseurs worldwide. With events spanning Las Vegas, Paris, and Hong Kong, their online presence needed to reflect that same level of exclusivity and craftsmanship. We started with a solid strategy and roadmap, followed by an intensive design phase to fine-tune their aesthetic vision. Once everything was locked in, we brought it to life on Webflow, ensuring a seamless, high-end digital experience that truly represents Morelle Davidson.